We think WBV players and fans look a lot like AVP fans:
According to the AVP, the audience for AVP events has a pretty impressive look:
- Upscale, active, young adult
- Brand loyal, early adopters
- Trend setters, influencers
- Health-conscious and fitness-minded
- 81% under age 44 (Source: SMRI)
- 59% under age 34 (SMRI)
- Attend/attended college - 79% (SMRI)
- 50/50 Male/Female
- 73% - $50,000+ HHI (SMRI)
- Average HHI - $102,313 (SMRI)
This audience is loyal to sponsors:
- 89% of AVP fans qualify their feelings for sponsors as either Positive or Very Positive
- 75% are more likely to buy sponsor products
- AVP fans respect that sponsors are responsible for delivering AVP events
Thanks to the AVP for this information.
Bump. Set. Chill.
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